There seem to be many factors which determine what people buy and are prepared to pay.
Badge seems pretty important; I had a drive in a 328 GTS the other day, obviously a very pretty car but more of an investment than a useable tool whilst being fragile and expensive to run.
The NSX was much quicker, sounds better and you can't even compare the build quality.
but people love the horse!
I think also that some people look at the NSX as an inaccessible supercar that they could not afford to own and run.
I remember reading years ago that the tyres were special fitment and cost £1000 per set and a major service was £1200! so it's no wonder people worry about these costs and buy a Boxster or a TT with a third of the mileage.
Ok and then we get to the lack of education; I was at one of my customers garages the other day and he likened the NSX to the Mitsu 3000 and the Nissan 300ZX. Now both are excellent cars and a good match for the NSX but they aren't really the same thing....people don't understand what the NSX is.
I think also there are good and bad colours and specs. I blame the motoring press for this because they are always trying to justify there existence often by being too critical or ridiculing for the sake of magazine sales or ratings. 'I mean, would you seriously rate a car based on a review from say Jeremy Clarkson?'
finally, we shouldn't freak out about prices when buying a 20K NSX and losing a bit, because it's a whole lot better than buying a 20K Mondeo or 3 series and losing a lot whilst having a pretty unremarkable experience at the same time.
Cheers, James.
I am Godzilla, you are Japan!