With all the exciting Honda technology coming through over the last 2 or 3 years it's still they're most "famous" albeit boring division that gets the most limelight:

And if you listen very carefully I swear you can even hear the crowd, or maybe cameraman, sniggering at what they're witnessing.

https://youtu.be/zZlj4TSYNMo

I just wish the marketing guys would get serious and just produce a car that could challenge the best hill climb times for this event, maybe with a properly prepped NSX GT3 instead of the laughable machine they produced and showcased last year, but I doubt they will.